Whether by fate or happenstance, William Baxley’s journey into the jewelry industry began in 2010 when he had the opportunity to study jewelry repair under the tutelage of a renowned local jeweler. From that foundational experience, he developed a passion for the artistry and precision of fine jewelry, and in 2018, he launched Avonlea Jewelers in Lumberton, Texas, with a vision to provide exceptional craftsmanship and service.
William’s commitment to excellence is evident in his extensive education and certifications. He became a Certified Jewelry Professional through the Gemological Institute of America (GIA) and achieved the prestigious title of Master Stone Setter after completing advanced coursework at Stuller Incorporated from 2020 to 2022. In 2020, William earned the designation of American Gem Society (AGS) Registered Jeweler, a testament to his dedication to integrity and skill in the jewelry industry.
William’s creative vision extends beyond the jeweler’s bench. In 2024, he authored his debut novel, The Jeweler’s Secret, a young adult dark fantasy that draws inspiration from his deep understanding of craftsmanship and the transformative power of creation. Set in the mist-shrouded village of Grey Hollow, the story weaves themes of legacy, resilience, and mentorship with atmospheric world-building and morally complex characters.
Through Avonlea Jewelers, William enriches the Lumberton community, partnering with non-profit organizations and the Hardin County Rotary to provide scholarships and host inclusive events. His store stands as a testament to his artistic vision, work ethic, and passion for serving others.
Today, William continues to balance his dual roles as a jeweler and storyteller, crafting both fine jewelry and narratives that resonate with audiences seeking beauty, depth, and meaning.
“I am William Baxley - Welcome to Avonlea, Where Love Meets Luxury”
Whether by fate or happenstance, William Baxley’s journey into the jewelry industry began in 2010 when he had the opportunity to study jewelry repair under the tutelage of a renowned local jeweler. From that foundational experience, he developed a passion for the artistry and precision of fine jewelry, and in 2018, he launched Avonlea Jewelers in Lumberton, Texas, with a vision to provide exceptional craftsmanship and...
Before The Jeweler’s Secret reshaped the world, before faith became empire and flame became war, there was a man who carried only a lantern against the dark.
Valen, a disciple of The Ember Codex, is sent to the remote village of Ashenford, where fire is feared and an ancient darkness stirs beneath the volcanic badlands. The villagers do not see ...
In the secluded village of Grey Hollow, shrouded in mist and superstition, a mysterious figure arrives—a master craftsman known only as The Jeweler. He takes up residence in a long-abandoned forge, bringing with him an air of quiet mystery and creations of unparalleled beauty. His jewelry, imbued with subtle power, begins to heal wounds not just...
With much detail and description, it was easy to imagine the characters and their personalities and bring them to life. The surprise ending leads you to believe there may be a sequel???
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Cindy L.
The Jeweler’s Secret is a beautifully crafted fantasy that blends intricate world-building, emotionally rich characters, and an exploration of creation's quiet power. Set in the enchanting Grey Hollow, the story centers on The Jeweler and The Apprentice, whose bond of mentorship and growth drives the narrative.
The writing is atmospheric, bringing the workshop and its magical relics vividly to life. More than a tale of conflict, it’s a meditation on resilience, sacrifice, and the legacy we leave behind.
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K Owens
The Jeweler’s Secret is an enchanting and unique story that captures the reader’s imagination from start to finish. The author weaves a tale so vivid and immersive that every scene feels like a painting brought to life through words. The attention to detail is extraordinary, breathing depth into the characters and settings while effortlessly transporting the reader into the heart of the narrative.
The cover design for The Flamebearer is officially complete! A huge thank you to the incredibly talented Lili Dormishev (ldormishev.com), whose artistry has brought the vision of this story to life in stunning detail.
Every flicker of light, every shadow, and every brushstroke tells a story—and this cover is no exception. I can't wait to share this story with you all soon!
